Services
Why is High end Branding needed?
Despite the many excellent services and products available in Japan,
there is a lack of purposeful branding and communication based on clear objectives. As a result, these stellar products are not valued or sufficiently recognized.
We contribute to disseminating the best of Japan by adding value so that products are sought after by affluent markets around the world.
What is the Purpose of High end Branding?
What to expect from High end Branding?
Examples of our Service
1. NEXT JAPAN Branding
Based on an insistence on the 'authentic' and experience in conveying its appeal to the world, Rie Yamada and video artist Manjot Bedi design branding for high quality Japanese products & services for global markets. We help to enhance value and communicate it to the world.
We also support foreign quality products and services aiming at the Japanese market as a business gateway and connect them with Japanese business partners.
Formulating a story based on the raison d'etre of the product or service, we provide support as a close partner through consistent branding, encapsulated in our 'branded movie’.
2. Talk Show/Lecture
Rie lectures on global shift and trends across the fields of travel, art, food, fashion, architecture, design, wellness, sports, education and other areas that intersect with the lifestyle of the prosperous strata.
Rie also provides an opportunities to learn about affluent lifestyles in talk shows with front-runners in these fields.
3. Event Direction/Ambassador
Rie and her team plan and promote events and special experiences that capture the hearts and minds of affluent clients.
Rie meticulously design everything from venue selection, progression and set-up and proceedings to seating arrangements and surprises, while taking into account the expectations and needs of the attendees. Special guests can be invited upon request.
On the day of the event, Rie will facilitate and host the event in the role of ambassador, ensuring the involvement of the participants.Opulent wining and dining can be arranged at the ultra-exclusive property of the Grand Master of the Sohen Tea School. Rie and her team will create a prestigious and intrinsically rich time and space. (through Introduction)
4. Family Business Support
Rie and her team facilitate family sessions and corporate training sessions to foster a sense of unity in family business owners and corporate teams. Session are convened to build consensus between family generations at the exclusive property of the Grand master of the Sohen Tea school.
In addition, through a members-only basis, Rie offers consulting on the education of children.
NxG Salon
The Yamada Family offer a learning Salon for the next generation of family business successors to gather and learn from each other. The salon is held quarterly, and aims to impart a wide range of skills and elements of liberal arts education indispensable to taking over the family business.
Natsuki Yamada, the 12th generation of the Yamada family and the next generation leader of FBN (Family Business Network) Japan hosts the salon.
In the traditional space of the Yamada family, participants will also learn about the tea ceremony and self-management method that keep them centered. (through introduction)
５. Global Project Management
As a project manager (PM) at international events and conferences, Rie oversees the overall proceedings, team management and staging.
Rie also designs scenography and services for prestigious and playful experiences in projects such as new hotel openings and renovations.
６. Human Resource Development
Rie teaches the art of socializing in today’s global society while retaining a Japanese identity. Participants will learn the non-verbal communication and behavior delivered from the teachings of the tea ceremony.
The course also teaches how to communicate and prepare oneself to win the hearts and minds of the wealthy.
Furthermore, Rie teaches practical communication skills including conversational gambits and ways of interacting with customers at cocktail parties and other events.
＊a 30-minute "initial session" (online) is set for the first consultation
